Like a Bigfoot

What kind of person can endure 50 ironman triathlons, in all 50 states, in 50 straight days?

An Ironman consists of a 2.4 mile swim, followed by a 112 mile bike ride, and finished with a  26.2 mile run for a total of 140.6 miles.

For most people completing one is a MAJOR life accomplishment.

In the summer of 2015, “The Iron Cowboy” James Lawrence powered through 50 of them, for 50 straight days, while traveling through all 50 states with his wife, five kids, and his crew.

He called it the 50.50.50.  Some call it the craziest feat of self-induced human endurance.  I call it the most impressive accomplishment I’ve ever witnessed.

His story will truly open your eyes to what humans are capable of.

In this week’s episode, James shares some high points and low points of the challenge, the mindset it takes to endure this massive endeavor, how he has developed his physical and mental toughness  with the power of consistent action over time, the positive ripple effects he has witnessed from his project, and what challenges he is planning on facing in 2017.

Oh yeah…he also spells out his plan to bike up Mt. Kilimanjaro.

I am beyond honored to bring you guys the interview with James.  I have been a huge fan of his journey for quite some time now. To me he represents everything there is to know about toughness and stoicism.  He was at the top of the list of “dream guests” when starting this podcast and I have not been able to wipe the smile off my face since chatting with him.

So check out this episode and feel free to share it.  Especially, if you find something that connects with you and you feel like it could help others on their journey, because at the end of the day that’s the whole purpose of this podcast: to spread stories of goodness.

To discover more of the Iron Cowboy’s story or to keep up on his training and future events, be sure to check out, his Facebook page Iron Cowboy and his instagram @ironcowboyjames.

If you are interested in being coached by Team Iron Cowboy in any event from 5k to an Ironman please go to

To get a feel for what the 50.50.50. you can go to Vimeo and check out the “Iron Cowboy Documentary: The Story of the 50.50.50.” Here’s the trailer:

James and I after the Marathon at 1 a.m. in North Carolina (day 24)